The Future After COVID
The COVID-19 pandemic is having unprecedented impacts on business, the economy, and society. Inevitably, a lot of people are asking: What comes next?

Author, economist and chairman of the Futurist Institute, Jason Schenker tries to answer that question in The Future After COVID: Futurist Expectations for Changes, Challenges, and Opportunities After the COVID-19 Pandemic, Schenker’s 22nd book.

“The impact of COVID-19 is likely to cast a long shadow — in both bad and good ways — across the years and decades ahead. It will impact how we work, where we live, and what different industries will look like in the future,” writes Schenker.

The Future After COVID includes futurist perspectives on long-term changes, challenges, and opportunities that the COVID-19 pandemic is likely to hold. It offers perspectives and draws on research, courses, and training materials from The Futurist Institute’s Certified Futurist program to offer strategic futurist perspectives into the potential long-term impacts of COVID-19 for over a dozen different critical fields and industries in the years ahead.

Is it too soon to draw conclusions? The book covers this, as well:

Of course, as this book was developed rapidly, some of the realities, potential future impacts, and relevance of topics may change swiftly as well. This makes writing a book like this a bit of a risk. But it is worth it! People need to have a futurist framework to consider the potential long-term impacts of the COVID-19 pandemic breakout, disease spread, healthcare challenges, economic fallout, work adaptations, potential impact on consumption habits, and other dynamics.

Others, like William E. Rees writing in The Tyee, disagrees. In an article on April 6, 2020, Rees indicated that what we are currently experiencing is a tiny piece of the larger picture to be revealed at a much later date:

However horrific the COVID-19 pandemic may seem, it is merely one symptom of gross human ecological dysfunction. The prospect of economic implosion is directly connected. The overarching reality is that the human enterprise is in a state of overshoot.

Doris Day said it best ever so long ago: Whatever will be will be. Meanwhile, the earth keeps turning, futurists keep futurizing and we’ll keep reading. ◊


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