It is not. But if Amazon gets its way, their new Kindle Fire will burn up all the other e-book kids on the block. From Techcrunch:
On Wednesday morning in New York City, Amazon will unveil the Kindle Fire. Yes, this is the name Amazon has settled on, to help differentiate the product from the e-ink Kindles, which will still be very much alive and for sale. And while Amazon CEO Jeff Bezos will show off the Fire on stage, it won’t be ready to ship until the second week of November, we’ve learned.
I guess they’re hoping to set their Christmas sales on fire. Sorry: couldn’t resist.