Amazon to Make Reviews More Dependable

Many purchasers of books and other products have come to rely on Amazon reviews to help with their decision making, even if they’re sometimes buying the product elsewhere. But the review system Amazon has created is only as good as the reviews that support it and Amazon is taking steps to ensure they remain respected. From CNET:

Amazon reviews may become more trustworthy after the internet retail giant announced Monday that customers will see fewer incentivized reviews — ones that are posted in exchange for free or discounted products.

In case you’re wondering abut review books, CNET has that covered:

The only exceptions to the new rule are book reviews and reviews created through Amazon’s Vine program, which invites trusted reviewers on Amazon to post opinions about new and prerelease products.

It will be interesting to see what, if any, impact the new policy has on the review system. The CNET piece is here.

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