Word is, there is a “dislike” button coming from Facebook in the not-so-distant future. Everyone is talking about it. Vanity Fair posits that it might not be as cool as we think it’ll be:
There’s an irrepressible, show-tunes sort of cheeriness to so much of what does well on the Internet. As readers, we are so thoroughly pleased by the latest celebrity Instagram that we cannot even form coherent thoughts. Jokes aren’t just funny, we are crying laughing at them—and we aren’t just laughing: we are literally dead. Part of this is because it’s fun to be hyperbolic, but part of it is because media companies are incentivized to chase audiences, and social-media networks command the biggest and, for now, most accessible audiences around. Facebook, by factoring “likes” into the algorithm that lifts links and statuses out of the network’s deep abyss and into your Newsfeed, paved the path to its audience with positivity.
And, beyond any of that? It’s easy:
It’s easy to click “like.” It’s slightly more cumbersome to share something by copying and pasting it and actually posting something to your own Facebook account. That difference might sound minute, but at the billion-person scale, it’s transformative. When Facebook broadens the scope of the emotional-response buttons, the same companies that cashed in on the Internet’s sunny days will likely see this as a growth area and chase more engagement.
You can see the full piece here.