Sales of e-books are down. Sales of books in print are up. And everyone is making much of both those things, but as Laura Brady points out in Digital Book World, at the core, none of that really matters. The point, as always: it doesn’t matter <i>how</i> you read. Just read.

There has been a lot of press lately about data that looks like it’s pointing to declining ebook sales and surging print sales. There has also been some chatter about the inferior experience of reading ebooks. The biggest point, though, that I think gets lost in some of the print book / ebook hullabaloo of the last few weeks is this: who cares how people read? Just read. Publish good books, find your readers, repeat.

Brady’s interesting assessment is here.

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