Amazon Takes (Further) Aim at Bricks and Mortar


Though Amazon’s forays into real space bookselling have thus far been modest, their future plans are anything but. From The New York Times:

 

The company is exploring the idea of creating stores to sell furniture and home appliances, like refrigerators — the kinds of products that shoppers are reluctant to buy over the internet sight unseen, said one of several people with knowledge of the discussions who, in conversations with The New York Times, spoke on condition of anonymity because the plans were confidential. The stores would serve as showcases where people could view the items in person, with orders being delivered to their homes.

These would not be your average Home Depots: Amazon has considered using forms of augmented or virtual reality to allow people to see how couches, stoves and credenzas will look in their homes, the person briefed on the discussions said.

Amazon is also kicking around an electronics-store concept similar to Apple’s retail emporiums, according to two of the people familiar with the discussions. These shops would have a heavy emphasis on Amazon devices and services such as the company’s Echo smart home speaker and Prime Video streaming service.

Meanwhile, back in the bookselling space, Amazon opened its fifth brick-and-mortar store last week, a 6000 square foot location in Chicago. Five more locations have been announced.

The New York Times piece is here.

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One Comment

  1. Reading this reminds me of Sears catalogue services offer to rural communities in Canada. Perhaps everything old is new again?

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