Wednesday, December 10, 2008

Holiday Gift Guide: Last Canadian Beer by Harvey Sawler

Beer aficionados and those with a strong interest in Canadian business and marketing will most enjoy Last Canadian Beer: The Moosehead Story (Nimbus Publishing), an affectionate, insider-y account of the inception and growth of Maritime-based Moosehead Breweries.

Author Sawler’s book is an affectionate look at the family that built one of Canada’s largest and most enduring breweries. If there’s dirt to dish here, Sawler doesn’t go for it. He begins with the Oland family’s long history in Atlantic Canada. So long, in fact, the definitive beginnings of it are lost to history. Then in the 1860s, matriarch Susannah Oland started brewing beer in her backyard. In 1867, the family opened its first brewery. Six generations later, Moosehead remains Halifax-based and in Oland hands.

“This book,” writes Sawler, “admittedly shows the Olands and Moosehead in a positive light, because frankly, that is the way the world sees both the family and the company.” A successful business model enacted by nice people? That seems a thought for the season.

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Anonymous Mark said...

What a joke. There are a ton of great independent Canadian brewers out there making quality products. Moosehead only started touting their "proudly Canadian" marketing strategy in the last year or two... before that, they were too busy selling beer to the states to even bother selling their crappy beer across Canada.

Thursday, December 11, 2008 6:23:00 AM PST  

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